Dragonsmith
(2017 - 2018)
What makes a dragon a “dragon”?
Dragonsmith is an exploration of the building blocks behind the greatest of mythical beasts, the dragon. This edu-tainment project is about seeing something legendary in a new light.
In a fictional world, dragons are crafted instead of being born. Guided by Master Dragonsmiths Lump and Yong, consumers take the role of Dragonsmiths, building on the knowledge of creatures and folklore past to create the dragons of the future.
Guided by Master Dragonsmiths Lump and Yong, fledgling Dragonsmiths learn about the many dragon “parts” in their arsenal using the Dragonsmith Guide to Dragon Anatomy.
Testing their skills as a new Dragonsmith, consumers use cards representing anatomy “parts” to build dragons of their own.
Accompanying the Dragonsmith card game and guidebook is merchandise including a children’s book titled "The Great Dragon Collaboration", enamel pins and plush toys.
